Marketers…what are you doing to tailor your content and messaging to what your customers think and feel? Market disruptors like TransferWise are using deceptively simple tactics to tap into customer insights to create a moat.
Let’s get it out of the way shall we (unicorn junkies section); TransferWise is an international money transfer company that has raised $1.1 billion so far, is valued at $5 billion and is making a profit.
It launched in 2011, growing fast and stealing market share from incumbents (weird how ‘stealing’ sounds so good in this context).
This article in a nutshell
Using their (public)…